Coming Soon Landing Page
an upcoming hiring platform for game industry professionals
The Company: GameJobs.Ninja (now known as KatanaHR) is an upcoming Vancouver-based tech startup that aims to provide a one-stop platform for hiring game industry talent.
Target Users: Hiring professionals (employers/recruiters) and job-seekers (designers, developers, producers, etc.) in the game industry.
My Role: UX/UI designer
Practices: UX/UI Design, Visual Design
Timeline: 12 weeks, January 2021-April 2021
How might we design engaging landing pages for GameJobs.Ninja’s platform to encourage users to sign up?
Existing Design Language
At the time of the project, the team had a limited style guide and design system for me to use and refine.
What I did
Designed landing pages for web & mobile interfaces 💻📱
My role focused on designing GameJobs.Ninja's user experience and visual design for the platform's landing pages and introductory screens (pre-sign up). I designed screens at various levels of fidelity, from skeleton workflows and architecture to polished interactive prototypes.
Worked in a cross-functional team 🤝
On the day-to-day, I designed screens and received daily feedback from the CEO/PM and fellow UX/UI Designer, who was in charge of the internal platform (post-signup). We would have regular syncs to ensure that tasks were aligned with deadlines.
Collaboratively built a design system 🛠
I worked with another UX/UI designer to build and refine a design system on Figma.
Visual Design 🎨
I came up with icons, illustrations, and a new style guide to help make the company's branding more established.
Got to wear a lot of hats! 🙆♀️
Working at this start-up gave me the opportunity to wear a lot of hats, which also required me to stay flexible as tasks can be broad. Aside from designing interfaces, I got to work on competitive research, information architecture, illustration, graphic design/branding, and UX writing.
What I learned
Being comfortable won't let you grow 🥀
Designing introductory screens, which would be the users’ first impression of a product, felt like a lot of pressure (and was a bit intimidating at first). Now that I finished taking on the challenge, I realized that I wouldn't have gained much out of this experience if I stuck to doing something I already knew I was good at.
Dig deep, but know when to stop ⏱
I enjoyed how focused the landing page task was because I was able to refine every aspect in detail, however, it was making me a little obsessed with perfection. I learned to know when to draw the line, realizing that nothing will be permanent, especially in the technology industry where things are constantly being updated.
Be flexible 🤸
Working in an Agile start-up environment taught me how to be flexible as responsibilities can move around and manpower is limited. I learned how to prioritize tasks and manage my time better to meet deadlines.
Auto-layout is a game-changer 🙌
As someone who learned Figma through self-teaching and YouTube tutorials, I didn't have anyone introducing me to new tools until I started working here. Auto-layout has sped up my workflow and ensured that my alignment stayed consistent.
I delivered high-fidelity interactive prototypes for the employers’ and job seekers’ landing pages (web/mobile), introductory screens like the About and Pricing pages (web), and redesigned their company's branding and visuals.